In search engine marketing (SEM), pay-per-click advertising (PPC) is used to increase the visibility of a website in search engine results pages (SERPs) and reach potential customers at every stage of the buying cycle. Using the right keywords to optimize the performance of your ads, increase the quality score, and convert more traffic to your landing pages is the goal of our search engine marketing experts.
The Quality Score is a metric used by search engines to determine whether a paid advertisement is relevant and of high quality. If you can fulfill your prospects' needs, the less you will be charged by search engines for every click and conversion from your ads, as you are meeting the needs of your prospects better.
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